Image from wikipedia.org |
Business Concepts 101
Basic intro to MBA and consulting concepts for entrepreneurs, small/medium business (SMB) owners, and startups
Saturday, January 19, 2013
Friday, January 11, 2013
3 ingredients necessary for price discrimination
Image from incidentaleconomist.com |
Wednesday, January 2, 2013
PRICE DISCRIMINATION - Sounds bad, but can be great for your business and customers
Tuesday, December 4, 2012
Price promotions - competing against your future self
Price promotions are important elements of any pricing strategy. However, they should be used with caution. In this post, we'll review how putting items on sale now will shape how consumers view your future pricing
Monday, December 3, 2012
Price promotion - 5 benefits beyond increased revenue
Sunday, December 2, 2012
Pricing decisions - the volume / revenue trade-off
Whenever you adjust your pricing, you're volume will change, and you impact your revenue. In this post we'll discuss how to think through those dynamics. What happens to your revenue - and more importantly, profit - when you raise or lower price and what you need to know to predict the outcomes.
It's worth noting that if you're changing price as part of a promotion, the volume increase is only one part of potential value created and deciding whether or not it's worth doing. See the related post on price promotion benefits beyond additional revenue for more information.
It's worth noting that if you're changing price as part of a promotion, the volume increase is only one part of potential value created and deciding whether or not it's worth doing. See the related post on price promotion benefits beyond additional revenue for more information.
Saturday, December 1, 2012
Marketing Funnel - 4 common mistakes companies make in customer adoption
In this post, I'll go over 4 common mistakes companies make regarding their marketing funnels. The marketing funnel is the journey a person takes to become your customer - if you're unfamiliar with the marketing funnel (a.k.a. customer or product adoption process), please see my previous posts introducing the marketing funnel and how to diagnose it.
Subscribe to:
Posts (Atom)