Price promotion - 5 benefits beyond increased revenue

Image from dreamstime.com

One common goal for price promotions is to increase revenue - but they can drive additional benefits for your company that can make price reductions successful regardless of their impact on revenue.  In this post I'll discuss 5 of those benefits...

Marketing Funnel - 4 common mistakes companies make in customer adoption

In this post, I'll go over 4 common mistakes companies make regarding their marketing funnels.  The marketing funnel is the journey a person takes to become your customer - if you're unfamiliar with the marketing funnel (a.k.a. customer or product adoption process), please see my previous posts introducing the marketing funnel and how to diagnose it.

Marketing Funnel Diagnostics - understanding your customer adoption performance

Now that you understand the Marketing Funnel and how non-customers become customers, let's discuss how you can measure your performance across the six stages of adoption and how that can inform how to improve your customer adoption.

In this post, we'll go over:

1. How to measure customer adoption
2. How to calculate customer conversion between stages of the Marketing Funnel
3. How to identify areas of concern
4. The importance of Marketing Funnel benchmarks
5. Why these concepts are important to your company

The Marketing Funnel: how strangers become customers - the 6 stages and key questions

In this post, we'll go over the Marketing Funnel, which illustrates the journey to customer adoption.  I'll define the concept, explain each of its 6 stages, and suggest key questions to ask yourself at each stage about your company's performance.

In future posts I'll explain Marketing Funnel diagnostics and common mistakes companies make.