Tuesday, December 4, 2012

Price promotions - competing against your future self

Price promotions are important elements of any pricing strategy.  However, they should be used with caution.  In this post, we'll review how putting items on sale now will shape how consumers view your future pricing

Monday, December 3, 2012

Price promotion - 5 benefits beyond increased revenue

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One common goal for price promotions is to increase revenue - but they can drive additional benefits for your company that can make price reductions successful regardless of their impact on revenue.  In this post I'll discuss 5 of those benefits...

Sunday, December 2, 2012

Pricing decisions - the volume / revenue trade-off

Whenever you adjust your pricing, you're volume will change, and you impact your revenue.  In this post we'll discuss how to think through those dynamics.  What happens to your revenue - and more importantly, profit - when you raise or lower price and what you need to know to predict the outcomes.

It's worth noting that if you're changing price as part of a promotion, the volume increase is only one part of potential value created and deciding whether or not it's worth doing.  See the related post on price promotion benefits beyond additional revenue for more information.

Saturday, December 1, 2012

Marketing Funnel - 4 common mistakes companies make in customer adoption

In this post, I'll go over 4 common mistakes companies make regarding their marketing funnels.  The marketing funnel is the journey a person takes to become your customer - if you're unfamiliar with the marketing funnel (a.k.a. customer or product adoption process), please see my previous posts introducing the marketing funnel and how to diagnose it.